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Traditional media models

Much of what goes on in traditional media also is misinformation. Unsuspectingly! Recently an organisation put the matter to test, and the outcome was very sad, though not unexpected.

The Fourth Estate organisation combined three popular soft drinks in Ghana: Malta Guinness, Coca-Cola, and Fanta and labelled it MACOFA Herbal Mixture; presenting same as treatment for menstrual problems, infertility, and low libido. They then went to some media houses for onward advertising. And the passion with which the studio presenters and media personalities advertised the concoction was amazing! One of them even came across as giving personal testimonial as to the efficacy of the supposed herbal mixture. All without the requisite approval of the Food and Drugs Authority; something they were under regulatory obligation to require before going ahead with any such advertisement on their airwaves.

In essence the media personalities were just being dishonest; in the end deceiving the unsuspecting public. It was essentially a hype show. And this is just a tip of the iceberg! There is so much misinformation or misleading information on the airwaves; it is almost a pandemic.

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Traditional media models

About the Author

Picture of David K Egyir

David K Egyir

EGYIR is passionate about helping serious people like you to escape the most dangerous — common but avoidable — problem most people (rich, poor, educated, uneducated, religious, and non-religious alike) face in life. Also, he designs and builds beautiful, cost-effective and functional buildings, and graphics. And he helps executives, marketers, and business owners to make effective presentations; what you may call winning presentations. He is an Architect, a Designer, and a Life Coach. And an Entrepreneur. Especially as a life-coach, he has been popularly adjudged the best coach for excelling in education, increasing wealth, eliminating stress, and enjoying true fulfillment in life! Egyir understands life thoroughly and shares amazingly liberating insights from a uniquely empowering perspective. He has a firm conviction that, “The greatest tragedy in life is that majority of people have accepted to be less than they were born to be and are thus accomplishing far less than their true capabilities.” To that end, he authored (wrote) Purpose Compass, the exceptional life-coaching book that reveals 4 habits that are currently making your life difficult, or otherwise may soon make your life difficult, but which your parent, teacher, or pastor would dare not talk about; how to escape them and get to live a stress-free life of purpose faster! And 13 other equally amazing books that constitute the Zing4Life! Series. Egyir is also lead promoter of the electronic, trendy and amazing Smart Business Card, the only business card you’ll ever need, for the executive in you! He is a husband, and a father of two. Positionally, he is the Lead Founder and CEO of Seers, Associate of Arthro Synergeio, Lay Preacher of The Methodist Church Ghana, Global Lead Advocate of Zing4Life! and Volunteer Mentor with iMentor Ghana. To see more about him you may click here. #WeAreSeers | To get in touch with Egyir or to follow him on social media you may click here. #EgyirGuidesDaily | To support his writing & life-coaching social ministry you may click here. #SeersFoundation | To be part of Egyir's live sessions online at 20.30 GMT on Sundays you may click here. #TimeWithSeers |