I run into this serious conflict the first time I tried writing for Wikipedia; a significant part of the guidelines said: “On Wikipedia, we use sentence case for titles.” It was so odd! I had been so used to ‘Title Case Headings’ especially from school and other formal writing requirements that, I wondered why a world class platform like that would insist on something other than what I considered ‘the conventional’ or ‘the standard.’ But really, which one is better, and why?
Just for the avoidance of doubt, in sentence case, only the first word and proper nouns are capitalised, whereas in title case almost all the words in the phrase are capitalised (usually except for “minor” words such as articles, short prepositions of up to three letters, and some conjunctions; unless they are the first or last word). So for example, ‘Four common and very surprising habits that make life difficult‘ is sentence case, and ‘Four Common and Very Surprising Habits That Make Life Difficult‘ is title case.
A fair amount of research reveals that more argument is made for writing titles and headings in sentence case, especially as that meets most online writing objectives; the merits far outweighs the demerits. One such presentation on Stanford Univesity’s web services blog, titled ‘Writing for the Web,’ makes a very persuasive argument for sentence case.
Sentence case titles and headings are much more readable. So on this Seers App platform, and on your personal blog or similar platforms, we strongly recommend that you use sentence case for all your titles and headings; this makes reading easy and thus gets better results, which is ultimately what you desire: results!
You will notice that on this Seers App platform, when a person clicks through to the final document, an UPPERCASE TITLE is implemented; we have designed the system to automatically do that. This may be the only exception to the rule, as that serves to give emphasis, and it’s graphically more appealing and thus enhances the results.