Everything you do in terms of marketing should follow the marketing mix explained above. They must define and inform the mediums you will use to achieve your goals. For example, your target audience will determine the most affordable and suitable means of creating awareness for your products. As popular as social media is, there are certain products that may not reach the target groups in certain areas if you use that medium of promotion. For example, in certain villages where social media is not popularly used, one cannot succeed at marketing a product through that medium.
Whatever you have to sell to the world, you must always ensure that you are doing it at a very high standard so that you can make good financial gains to be able to support the work of God and any other good cause. This is what we have looked at in summary:
Part 1 – Be Fruitful = Produce
Part 2 – Multiply = Reproduce
Part 3 – Replenish the earth = Market and Distribute the produce
Remember that generosity is not the fundamental key to financial prosperity. If it were so, how does one raise the first amount that will be given for a spiritual return without the person being productive? Never make a fool of yourself by succumbing to the trick that you can give $1,000 in exchange for a mysterious $1 million wealth transfer. If it were that simple, why would any pastor constantly ask for your money to meet the every day needs of the church? One-time offering would have been enough for the church since it would have been thrown into the fictional supernatural jackpot for huge returns.
However, it is obvious that giving is not a supernatural jackpot. Consequently, no amount of offering or sacrifices, coupled with fasting and prayers will succeed at reducing God into an ATM machine. God assigned the duty of producing, reproducing and distributing whatever has been produced to humankind and He has not promised anywhere to take over that responsibility.
Dear, smart reader, please, “Be not deceived; God is not mocked: for whatever a man soweth, that shall he also reap” (Galatians 6:7). However, regarding money, you must understand that it only functions as a seed that can earn financial returns when it is invested in a productive venture. The promises of God are guided by particular principles, procedures and processes which He has established. Due to the established principles, procedures and processes which govern the fulfilment of God’s promises, you cannot obtain by offerings, sacrifices and prayers, what God has commanded you to attain by being diligent in business. And this is because no amount of offering and sacrifices can make God turn away from His word.
Every Christian has a worshipful duty to provide for the needs of the church so that the Gospel is preached everywhere in the world. You must be clear in your mind when you give to support any good cause that the blessing of the Lord which is promised to generous givers is not a doubling and tripling of their cash. Don’t waste your life expecting a mysterious personality to bring huge bags loaded with dollars that you have not worked for to you, simply because you gave money to the church or your pastor or to a needy person or for any other good cause.
May you receive illumination to focus on deploying your skills to do profitable work so that you can have enough to finance the mission of God on earth as your worshipful duty.